Resume

Cutting-Edge RevOps MVP Activating Global Growth Through Adaptable Automation & Frameworks

Backed with 10+ years of marketing and systems experience, I am a catalytic Revenue Operations leader who understands complex buying cycles and the data needed to drive revenue at scale. From Startups to Fortune 500 companies, I've worked with over 40 SMB and ENT clients, in-house and agency-side, breaking down department silos, architecting solutions that crack "black box" tech stacks, and garnering ongoing wins for department heads and businesses.

Differentiators

Problem-Solving Pathfinder: Translates big-picture vision into plans connecting actions to revenue
Team Development Catalyst: Expands talent potential quickly and efficiently, doing more with less to deliver quality work
Operational Optimizer: Seeks ongoing improvement in teams, tech, and processes for profitable growth and reduced costs

Certifications

Salesforce Certified Admin

Adobe Certified Expert - Marketo Engage Business Practitioner

Hubspot Marketing Software

Work

Unreal Digital Group (July 2022 - February 2024)
$7.5M digital B2B demand generation and advertising agency serving Fortune 500 to Series A Startups. Hired to lead marketing operations and grew responsibilities to reposition and rebrand the team and develop new offerings.

Global Head, RevOps
Promoted to help the firm become a global company. Rebranded and expanded team capabilities with certified platform-agnostic RevOps professionals. Reported to the Company President, managing 15-30 clients worth $1.25M with 5-10 employees and contractors and a $600K budget.

Pivoted the team to an async “Always On” global mindset, acted as agency Lead technical SME through speaking engagements and content development, and realigned RevOps team objectives to support global expansion.
Forecasted core resource needs and service offerings roadmap for maximized team skill utilization and product offerings for the RevOps department, leading to an additional 2% ARR growth from RevOps.
Adopted streamlined hub and spoke processes and improved team delivery by 10-15%, while maintaining team utilization of 70-80%, reducing external contractor costs.

Director, Marketing Technology
Responsible for the Marketing Operations Practice service delivery and continuous improvement. Reported to the General Manager managing 15-30 clients worth $1.25M with 5-10 employees and contractors and a $600K budget.

Re-energized team culture through consistent 1:1s, monthly team development meetings, road mapping, and empowering each team member to take ownership in practice development.
Transformed the Marketing Operations Practice into a Center of Excellence by addressing team skills gaps around lead management, cross-system data flow and mapping, and creating a more seamless onboarding experience for new client engagements.

Planet Home Lending (July 2020 - June 2022)
$618M mortgage and loan servicing firm. Initially hired to build out nurture strategies for the business and migrate marketing efforts to Marketo for Retention team but expanded responsibilities to oversee the marketing tech stack used across the business.

MarTech Director
MarTech SME Lead, overseeing implementation, refinements and compliance of tech stack to support B2B GTM initiatives. Reported to the Chief Marketing Officer, managed 5 vendors, 3-4 employees and interns, and a $250-500K budget.

Recruited and onboarded new hires to grow team capabilities.
Developed over 20+ omnichannel campaign strategies (including email, paid, social, text, chat, direct mail and calls) across B2B and B2C customer journeys for Marketing, Sales, and Customer Success.
Architected and launched process to send dynamic offers at scale for 150K+ email communications per week leveraging Velocity Scripting and migrating from ClickDimensions to Marketo enabling data flow to track end-to-end funnel campaign conversions and successes.

MarTech Manager
Responsible for improving the customer experience by building and maintaining lead lifecycles, scoring, and attribution tracking. Reported to the Chief Marketing Officer, managing up to 3 interns and a $300K budget.

Onboarded and trained interns to support omnichannel campaign content and operations.
Established lead management process by creating a consistent, core infrastructure to track demand gen pipeline leads, nurturing leads, and growing sales potential.
Improved the customer experience by partnering with department leads to identify and close gaps in cross-system data flow and developed solutions to fix inconsistencies.

FieldAware (February 2019 - June 2020)
$10M field services software startup. Hired to clean up and administer Marketo. Owned marketing programs, email campaigns, database maintenance, and reports. Reported to VP of Marketing, managing 4-5 consultants.

Marketing Operations & Demand Gen Manager

Increased conversions and engagement 3x by establishing a demand generation strategy with marketing, sales, and customer success using hub and spoke content development, promotional videos, and email and social media programs that included paid social.
Rebuilt Marketo integration, addressing issues with Netsuite, leveraging middleware Vertify, then auditing, developing, and remapping data flow between systems.

Agency Entourage (June 2017 to December 2018)
~$5M digital marketing agency. Hired on as an Account Manager to support client holistic marketing needs. Reported to the Head of Account Services, managing 5-10 clients, 2-3 interns, and 4-5 vendors and consultants.

Interactive Producer

Grew contract renewal and new business revenue by 5-10% during tenure. Oversaw the intern rotation program to support jumps in workloads.
Implemented client strategic communication plans that maintained top 10 SEO results and social engagement benchmarks.

Lake Austin Spa Resort (October 2015 - May 2017)
~$21.8M luxury resort. Hired on to support client holistic marketing campaigns. Reported to CMO.

Marketing Assistant

Managed brand's paid and organic omnichannel strategies and content for paid, social, email, web, and direct mail
Oversaw and implemented website rebuild, including printable, dynamic calendars for guest schedules

Transformance (June 2014 - June 2015)

Development + Marketing Associate

Coordinated marketing campaigns from preliminary stages through execution
Maintained external communication channels such as social media platforms, company websites, CRM email marketing, and print materials

Crush Brands (May 2013 - August 2013)

Social Media Intern

Oversaw content generation for agency social media platforms
Produced weekly agency blogs reflecting the current digital scene

Austin College (September 2010 - May 2014)

Work Study Student - Institutional Advancement

Managed Austin College social media platforms and web content
Created digital publications including video, slide shows and graphics

Public Speaking + Thought Leadership

Unreal Digital Group Marketing Gets Real Podcast | Guest Speaker | Feb 6, 2024
Unlocking the Power of Intent Data

Revenue Marketing Alliance London | Guest Panelist | November 27, 2023
Panel: Maximising ROI with revenue attribution through tracking & measuring marketing impact

Unreal Digital Group Blog | Interview | November 13, 2023
Unlocking the Power of Intent Data: An Interview with Ellie, Global Head of RevOps at Unreal Digital Group - Part 2

Unreal Digital Group Blog | Interview | September 29, 2023
Unlocking the Power of Intent Data: An Interview with Ellie, Global Head of RevOps at Unreal Digital Group - Part 1

Unreal Digital Group Blog | Writer | July 28, 2023
Top of the MOPs: How to know your Marketing Operations benchmark

Unreal Digital Group Blog | Writer | November 21, 2022
Data Hygiene 102: What To Do When Good Data Goes Bad

PROGRESS In Lending Association | Author | April 27, 2022
4 Things You Should Know About Mortgage Data And System Integrations

Adobe San Francisco MUG | Guest Presenter | April 27, 2022
Dealing with Data: Find the Custom Object of Your Desires

Mizzou Trulaske College of Business | Guest Lecturer | October 4, 2021
It’s All About the Journey - Digital Marketing in 2021

Skills

Tools

Education

Austin College

Bachelor of Arts | Studio Arts